Remember when getting on the first page of Google felt like winning the internet?
Well, the game just changed.
Google is now rolling out something called AI Overviews—and it’s going to reshape how people search, what they see, and which websites actually get clicked. If you’re not ready, you could end up invisible… even if you technically “rank.” Let’s unpack what this means—and how your website can stay ahead.
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What Are AI Overviews?
Instead of showing a list of links for your search query, Google now sometimes gives you an instant, AI-generated answer right at the top of the page. It’s kind of like ChatGPT, but baked straight into Google search.
These summaries pull from websites, cite a few sources (if you’re lucky), and wrap it all up in a neat little box.
That means:
• Less scrolling
• Fewer clicks
• More pressure to be the answer, not just appear near it
And where does Google’s AI get those answers from?
→ From your website. Or, more painfully, from someone else’s—if they explain it better.
Why Most Websites Aren’t Ready (Yet)
Let’s be honest: a lot of websites still play by the old SEO playbook.
You know the ones:
• Keywords stuffed into blog posts
• Pages optimized for bots, not humans
• Fancy sliders and animations, but slow load times
• Generic content that says a lot, but means nothing
That doesn’t cut it anymore.
In a world where Google’s AI is trying to summarize useful, human-friendly information, those kinds of sites don’t stand a chance.
What Makes a Website “AI-Ready”?
Here’s what we’re seeing (and implementing at edesigns) to help clients show up in these new summaries:
1. Clarity > Cleverness
Cut the jargon. Write like a human. Structure your content so that AI—and readers—can instantly grasp what you’re offering and why it matters.
2. Answer Real Questions
This one’s big. Think about what people actually Google.
If someone searches “how Swiss wealth managers support U.S. clients,” your page shouldn’t just say “international services.”
It should have a clear section titled something like:
“How We Support U.S.-Based Clients”—and then explain it.
It’s not just about keywords anymore—it’s about relevance and intent.
3. Speed Still Wins
Google’s AI still cares about PageSpeed. If your site loads slowly, it might not even make the cut. Want a quick gut check? Run your site through this.
We aim for 90+ scores on every site we launch.
4. Schema & Structure Help
While you don’t need to be a dev, adding things like FAQ schema or HowTo markup can make it easier for AI to recognize the purpose of your content. It’s like giving Google a map instead of hoping it finds the right path on its own.
So… What Should You Do Now?
If your site:
• Is full of dense paragraphs and unclear CTAs
• Hasn’t been touched since 2020
• Loads like it’s on dial-up
• Talks “around” topics instead of addressing them directly
…then it’s time for a refresh.
And no, that doesn’t mean a total redesign. Sometimes it’s a few focused upgrades:
→ Rewrite a few pages with clearer language
→ Clean up the site structure
→ Trim unnecessary animations
→ Tighten your page load time
Final Thoughts
Google’s AI Overviews aren’t here to punish you. They’re here to prioritize relevance. And for websites that are thoughtful, helpful, and technically sound, that’s a huge opportunity.At edesigns, we help businesses make sure their websites don’t just look sharp—but also perform where it matters: in search, in AI, and in real conversations with future clients.
