Swiss AI Monitor
Strategic Branding for the National AI Initiative
Client
Swiss AI Monitor
Industry
Innovation Initiatives
We partnered with the Swiss National AI Initiative—a collaboration between ETH Zurich and N9 House of Innovation—to design and develop the brand identity and website for the Swiss AI Monitor. As a platform offering real-time, decision-driven insights into AI adoption across industries, the Monitor helps leaders navigate complex investment landscapes with confidence.
The Problem
At launch, the initiative had no historical data or case studies to showcase—yet it needed to attract high-level partners and sponsors immediately. The challenge was to make the platform’s vision feel credible, tangible, and valuable, even before any insights were available.
The Solution
We created a confident and flexible brand identity, including a responsive logo system that reflects the platform’s evolving nature. The website was designed to feel like a living, analytical tool rather than a static report—communicating the Monitor’s mission through clear messaging, focused structure, and strategic storytelling. Our approach emphasized the Swiss AI Monitor’s authority, future relevance, and its role as a compass for executives and policymakers.
