Zurichberg
Bridging Luxury and Fintech Through Design
Client
Zurichberg
Industry
Fintech
We collaborated with Zurichberg AG, a distinctive brand at the intersection of luxury and fintech, to craft a digital and visual identity that reflects both timeless elegance and forward-thinking innovation. From branding to website design, our goal was to elevate Zurichberg’s presence across all touchpoints.
The Problem
Zurichberg was entering a highly competitive space: luxury watch investment — a world defined by exclusivity, trust, and timeless value. Their vision was ambitious: build a platform that enables co-ownership of high-end timepieces for a new generation of investors. But their digital presence didn’t yet reflect the sophistication of their concept. There was no brand, no website, no platform — just an idea that needed to inspire trust, desire, and action. The real challenge was to merge two worlds: the prestige of haute horlogerie and the transparency of fintech, all while appealing to both seasoned collectors and digital-native investors.
The Solution
We started from scratch — defining Zurichberg’s identity at the intersection of luxury and technology. The brand we developed is understated yet bold, built around timeless typography, a refined color palette, and subtle visual cues that evoke craftsmanship and precision. From there, we designed a web experience that feels more like an invitation than a storefront: immersive, elegant, and informative. On the product side, we helped shape the investor journey — from watch discovery to co-ownership — and brought it to life in a clean, intuitive platform. The result is a brand and experience that signals credibility, builds trust, and captures the emotional allure of owning a piece of horological history.
