Design Thinking Workshop
Wir durchlaufen den Innovationszyklus in einem Tag.
As a team of the University of St. Gallen (HSG), we were able to gain a lot of experience with the
Stanford University to specialize in customer centricity using the Design Thinking method.
With the Sugar Network for Design Innovation and as ambassadors of Design Thinking HSG,
we bundle our competencies to create innovations together with world-renowned universities.
VALUE
Why design thinking?
Creating access to innovations.
Design Thinking is a suitable instrument, to allow divergent thinking and ambiguity in a controlled manner in a project.
Customer-centric
act.
By continuously integrating the customer into the innovation process, it is possible to react quickly and flexibly to customer requirements.
risk
reduce.
Reduction of project and development risks through rapid tangible implementation and validation of ideas in an iterative approach.
Cultural change
support financially.
Employees are offered a new toolset to think “outside the box” – bringing a new mindset into the company.
Workshop Procedure
1-day workshop
Based on a challenge definition that we define with you in advance, we go through user research (problem space) and create innovative ideas together with you, which we then tangibly and validate (solution space).
This corresponds in simplified terms to the Design Thinking micro-process (micro-cycle) 1 .
1 Design Thinking for Innovation, Uebernicke et al. (2016)
Contents of the workshop
Creative processes
control
The workshop participants learn to generate ideas in a controlled manner and to build on the ideas of others, to cluster them and to combine ideas.
User-centered thinking
support financially
The workshop participants learn how to create personas from customer profiles and analyze their user journeys.
Rapid
Prototyping
The workshop participants learn to tangibly express ideas under time pressure and using the simplest means and thereby
to make it testable and tangible.
Feedback
culture
The workshop participants learn
To evaluate other people’s ideas and build on them.
Promote customer integration
The workshop participants learn how to involve the customer in the company’s value creation processes right from the conception stage.